Branding & Identity Agency in Cairo & Dubai

Logos, brand strategy & visual identity for brands across Egypt, the UAE & Saudi Arabia

Strategy-First Brand Building

Great brands don't happen by accident — they're carefully crafted through strategic thinking, creative execution, and consistent application. At Hertz, we create brand identities that go beyond logos and color schemes.

We develop comprehensive brand systems that tell your story, differentiate you from competitors, and create lasting connections with your audience — built to stand the test of time.

Brand research & competitive analysis
Strategic brand positioning
Logo design with multiple concepts
Complete visual language system
Brand voice & messaging frameworks
Detailed brand guidelines document
Application across all touchpoints
Ongoing brand support & evolution

Our Branding Services

Brand Strategy

Positioning, target audience analysis, competitive differentiation, and brand architecture to set a clear strategic foundation.

Logo Design

Memorable logos that capture your brand essence and work seamlessly across digital and print applications.

Visual Identity

Complete visual language including color palettes, typography systems, iconography, and graphic elements.

Brand Messaging

Clear brand voice, tone of voice guidelines, taglines, and messaging frameworks that resonate with your audience.

Brand Guidelines

Comprehensive brand books ensuring consistent application across every channel, team member, and touchpoint.

Packaging Design

Eye-catching packaging solutions that communicate your brand values and stand out on shelves.

Brand Collateral

Business cards, letterheads, presentations, and all marketing materials designed to reflect your brand perfectly.

Brand Refresh

Modernizing existing brands while preserving recognition and equity — evolution without losing your identity.

Brand Launch

Complete launch strategy and implementation support to introduce your brand to the market with maximum impact.

Our Branding Process

01

Discovery & Research

Understand your business, audience, competitors, and aspirations through workshops and research.

02

Strategy & Positioning

Define your brand's unique position, personality, and the story it will tell to the world.

03

Creative Development

Design multiple concepts, refine based on feedback, and develop the full visual system.

04

Delivery & Launch

Hand over all files, brand guidelines, and support your brand launch with expert guidance.

Why Choose Us for Branding?

01

Strategic Foundation

Every design decision is rooted in research and strategic thinking, not just aesthetics.

02

Memorable Design

Distinctive visual identities that stand out in crowded markets and stay in people's minds.

03

Comprehensive Guidelines

Detailed brand books ensuring consistent application everywhere, by everyone.

04

Long-Term Partnership

Ongoing support as your brand evolves, grows, and enters new markets.

Frequently Asked Questions

What is included in a branding and identity package?

A typical package covers your logo, colour palette, typography, brand guidelines and key visual assets — everything you need for a consistent, professional brand across all channels.

How much does branding cost in Cairo or Dubai?

Cost depends on the depth of the project, from a logo refresh to a full identity system. We provide a tailored quote after understanding your goals — the first consultation is free.

How long does a branding project take?

Most identity projects take 2–5 weeks depending on scope and revision rounds. We share a clear schedule before we start.

Do you create brand guidelines?

Yes. We deliver a brand guidelines document so your team and partners apply your logo, colours and fonts consistently everywhere.

Can you rebrand an existing business?

Definitely. We help established businesses evolve their identity while keeping the recognition they have already built with their audience.

Ready to Build a Powerful Brand?

Let's create a brand identity that sets you apart from the competition.

Start Your Brand Journey